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TAG Heuer: Investing in Heritage

Published on Oct 31, 2017

“‘No tradition, no future’ is Jean-Claude Biver’s motto, which inspires us every day. This is what I’ve been implementing for a few years” states Catherine Eberle-Devaux, the head of the TAG Heuer museum. Presiding over a collection rich in history dating back to 1860, she feels that TAG Heuer’s heritage is the spirit of the brand and the justification for a dedicated department. Focused on preserving, restoring, and appreciating the company’s past, Eberle-Devaux works with a team that undertakes investigations on specific models, as well as restoring customers’ watches from around the world.

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Comments

“Minds eye of time” Art and story telling on and in a watch go hand to wrist, time is precious, so it becomes beautiful! SJM

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