What's Ticking

TAG Heuer: Investing in Heritage

Published on Oct 31, 2017

“‘No tradition, no future’ is Jean-Claude Biver’s motto, which inspires us every day. This is what I’ve been implementing for a few years” states Catherine Eberle-Devaux, the head of the TAG Heuer museum. Presiding over a collection rich in history dating back to 1860, she feels that TAG Heuer’s heritage is the spirit of the brand and the justification for a dedicated department. Focused on preserving, restoring, and appreciating the company’s past, Eberle-Devaux works with a team that undertakes investigations on specific models, as well as restoring customers’ watches from around the world.

Read more here


“Minds eye of time” Art and story telling on and in a watch go hand to wrist, time is precious, so it becomes beautiful! SJM

Paul Newman’s Rolex Daytona sold for almost 18 million dolars is simply awesome, may be possible to Know how much one thing worth but emotional added value for a unique piece sure not, this is an example.