The Most Famous Watch Ever, Becomes Most Expensive Watch Ever SoldPublished on Oct 27, 2017
Within the last five years, the Rolex Daytona has only broken the million-dollar ceiling three times. On November 11th, 2013 Christie’s made history when a 1969 black-dial, three-color, “Rolex Cosmograph Oyster” or “Oyster Sotto” Paul Newman Daytona ref. 6263 hammered for a staggering $1,089,186.
Several years later, on May 14th, 2016, yet another 1969 black-dial, three-color, “Rolex Cosmograph Oyster” or “Oyster Sotto” Paul Newman Daytona ref. 6263 went on to nearly double the previous record, just shy of the 2-million-dollar mark at Phillip’s Start-Stop-Reset sale.
And again, roughly a year after setting the record, Phillips nearly doubles the previous record again, when an 18k gold Oyster Cosmograph “Paul Newman,” also known as “The Legend,” hammers for $3,717,906.